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| No. #149 |
03/17/06 |
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Promos |
Newsletter Archives |
Las Vegas Gifts |
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Happy St Patrick's Day ___
HOT TAMALES (R) Brand Candies Know What's Hot! America's favorite cinnamon- charged candy HOT TAMALES(R) has the hottest hand as it introduces the HOT TAMALES(R) Hold 'Em Instant win game and its report on "What is Hot in America." Fans can now play the popular HOT TAMALES(R) Hold 'Em game inside specially marked HOT TAMALES(R) 2.12 oz. bags. Printed on the inside of the package, are five "House Cards" and two "Your Cards." Consumers are dealt a hand every time they purchase a pack of HOT TAMALES(R) 2.12 oz. brand candies giving them a chance to get a winning hand. Along with the grand prize winning hand, a royal flush, consumers may be dealt a straight flush, a straight, 3 of a kind, or a pair to win great prizes. The grand prize is a trip to Las Vegas. Other prizes include $1,000 cash, iPods, HOT TAMALES(R) Playing Cards, and HOT TAMALES(R) brand candies. Kara Metzler, Assistant Brand Manager, commented, "Poker is the hottest game for 21-39 year-olds and World Poker Tour officials estimate that 100 million people play poker. HOT TAMALES(R) is the hottest candy and we believe most of our fans will enjoy playing Hold 'Em while eating our refreshing cinnamon candy. We are betting on it!" This spring, the HOT TAMALES(R) brand will run radio spots and on-air promotional programs in 10 markets nationwide. Various on-air promotions and live event contests will be executed by the local DJs. Over 250,000 samples will be distributed. Visit Hot Tamales for more Hold 'Em Instant win game and "What is Hot in America" survey information ___
Johnny Brenden (right), president & CEO for Brenden Theatres, is joined by Mark Hamill ("Star Wars" original Luke Skywalker) and Diva at the Gallo Center for the Arts Benefit Premiere of "Star Wars Episode III - Revenge of the Sith" in Modesto, Calif. Brenden Theatre Corp. was honored for proving that creative promotions can boost box office sales. The Las Vegas-based corporation received the Best Overall Promotion and Showmanship award during the ShoWest/NATO (National Association of Theatre Owners) marketing achievement awards ceremony held in Las Vegas, Nev. as part of ShoWest, the largest gathering of motion picture professionals in the world. Brenden Theatre Corp. earned the honor for its "Star Wars: Episode III - Revenge of the Sith" promotion, sponsored by Pepsi-Cola, at Brenden Theatres Modesto 18 in Modesto, Calif. It's the same city where "Star Wars" creator George Lucas was born. The Pepsi Bottling Group Pacific Northwest Business Unit partnered with Brenden's Northern California locations to drive ticket and concession sales throughout the run of the theatrical presentation. During the promotion, concessions per capita and ticket sales increased by double digits. "As a young boy, I had the once-in-a-lifetime experience of meeting R2-D2 and C-3PO at the historic 'Star Wars' footprinting ceremony on the forecourt of Mann's Chinese Theatre, which my late grandfather, Ted Mann, owned," said Johnny Brenden, president & CEO for Brenden Theatre Corp. "That was before 'Star Wars' became a global phenomenon." Brenden continued, "I'm privileged to own a theatre in the place where it all started. It was an honor to celebrate Lucas and create an unforgettable experience for fans." A Hyundai Accent wrapped in "Star Wars: Episode III" imagery served as the promotion's flagship giveaway. Point-of-sale materials encouraged Pepsi drinkers to visit www.brendentheatres.com, where they received information tied to the contest. The distribution of 500,000 Pepsi bottle neckrings tagged with car giveaway information, Yoda cup coupons and Brenden Theatre discounts enhanced the promotion. Brenden Theatres Modesto 18 was transformed into a "Star Wars" space station, complete with life-size props and Stormtrooper displays. A comprehensive media campaign, galactic in-theatre activities and a premiere benefiting the Gallo Center for the Arts with an appearance by Mark Hamill, who played Luke Skywalker in "Star Wars" (1977), helped make the "Star Wars: Episode III" promotion Brenden's most successful to date. ___ 2006 Best of Interop Awards CMP Media's Network Computing to Sponsor Annual Awards Spotlighting the Leading Products and Technologies Exhibited at Interop Las Vegas 2006 Submissions Now Being Accepted for 2006 Best of Interop Awards CMP Media today announced that submissions are now being accepted for the 2006 Best of Interop Awards (www.bestofinterop.com), sponsored by CMP Media's Network Computing, honoring the leading products and technologies exhibited at Interop Las Vegas 2006. The Best of Interop Awards will be presented to winners in each of seven categories, plus two special categories, on Tuesday, May 2nd at Interop Las Vegas. This year's event will be held April 30 - May 5, 2006 at the Mandalay Bay Convention Center in Las Vegas. The submission form for the Best of Interop Awards is available online at Best of Interop Awards . To enter the Best of Interop competition, a vendor must be a primary exhibitor at Interop Las Vegas 2006. A primary exhibitor is a company that has contracted directly with Interop Las Vegas for its own standalone exhibit space. Companies that only have booths as part of Partner Pavilions may not participate in the Best of Interop awards program. Entries must be submitted on April 7, 2006 by 11:59 PM. Late submissions will not be accepted. For questions regarding Best of Interop,
email ___ Las Vegas Tropicana Resort Gets New Owners The Tropicana Resort and Casino has a new owner. Pinnacle Entertainment has agreed to buy Aztar Corporation, which owns the property now. The Tropicana is slated for a major renovation that was supposed to start this year. The question for a lot of people is whether this buyout will change those plans. The Tropicana has stood on the corner of Las Vegas Boulevard and Tropicana since 1957. It is one of the few historic casinos left Some gaming experts speculate the Tropicana could be imploded, but Pinnacle officials are not confirming that. They do agree the Tropicana is over due for a big makeover. Tropicana is popular among tourists because it's one of the few remaining affordable hotels left. If the Tropicana is imploded or given a makeover the room prices won't come at a bargain. ___ March 25 Jamarama Live! Kidsfest ___ March 25 - 26 Two Days Prior to the World Tea Expo STI
Certification Program: World Tea Expo: Las Vegas The Specialty Tea Institute will be offering its Tea Certification Program through the World Tea Expo in 2006. Foundations of Tea: Level One and Two will be offered, beginning the two days prior to the Expo, MARCH 25-26, 2006! Attending the World Tea Expo can give you the opportunity to expand your tea education, become tea certified through STI, explore the available tea companies and much much more! ___
March 27 - 29 World Tea Expo Las Vegas Hilton The World Tea Expo is the premier marketplace and tea trade show for the North American tea industry. After water, tea is the most consumed beverage in the world, and with the tea market exploding in America, tea represents an exciting profit center. The World Tea Expo is a tea trade show and tea conference produced annually and has been one of the fastest growing trade shows in the U.S., a testament to the growth of the North American tea business. Whether your business is a tea room, coffee shop, spa, restaurant, gourmet retailer, distributor, or bed & breakfast, the World Tea Expo is a must-attend event. The event-packed World Tea Expo hosts hundreds of the finest wholesale tea, tea-related product vendors, and a huge selection of information-filled tea seminars to grow your business. The World Tea Expo delivers more for your tea business. More Resources. More Opportunities. More Knowledge. More Ideas. More New Products and Seminars. More of Everything You Need to Profit from Tea. ___
New Military Event Part of Big High Roller
Summer! The scratch Classic features a $400 entry
fee, per player, that includes 4-person Team, Singles & Doubles events
- and a re-entry for early sign-ups. There are re-entry squads available
for Singles, Doubles and Sweepers as ___ April 26 - 30 Nevada State Tournament Nevada Backgammon Association, organizers
of the largest backgammon tournaments in the USA since 1991. We hold
several tournaments in Las Vegas every year. They are the Nevada State
Championships, the Las Vegas Pro Am and the Las Vegas Open. We also
co-organize the annual Chicago Open in Oak Brook, Illinois.
April 27 - 30 Sesame Street Muppet friends at the Cox Pavilion Sesame Street Live's "Super Grover" brings fun, dancing, music, learning and friends to Las Vegas. Get set to join The Fabulous Five, a new team of Sesame heroes, as they work to put the "super" back in Super Grover by teaching him lessons of healthy living when the Sesame Street friends explore exercise, nutrition, hygiene and more. In association with our partnership with UNLVtickets, we would like to offer you a chance to purchase tickets to any of the eight performances before they go on sale to the public Monday, March 20th. To buy tickets to this exciting show you can log on to UNLV Tickets call 739-FANS or visit any UNLVtickets outlets. ___
May 11 Ninth Annual ArtFest on Mother's Day The official May 11th unveiling event will also feature a performance from extreme artist - Jean Francois Detaille. Nevada's first public outdoor plaza is scheduled to open Thursday, May 11, in conjunction with the ninth annual ArtFest of Henderson, which will be held Mother’s Day weekend – Saturday, May 13 and Sunday, May 14. The 60,000 square foot plaza, which encompasses over 2.7 acres, will serve as an entertainment hub and provide residents and tourists alike with entertainment options off of the Las Vegas Strip. The site will also have the ability to house sporting events (basketball, hockey, ice skating, rodeo, boxing, etc.) and various performing arts performances, including musical acts and plays. ___ May 19 Cruising into Las Vegas Seventeen years after the last tour by The Cars – one of the most successful and influential bands of the late ‘70s/early ‘80s “New Wave” era – two of its seminal members have customized a modern model that’s ready to hit the road this spring in the form of The New Cars. Joining The Cars’ original guitarist Elliot Easton and keyboardist Greg Hawkes for Road Rage Tour 2006 Presented by VH1 Classic, will be an all-star group of rockers: vocalist/guitarist Todd Rundgren, fellow Utopia bassist/vocalist Kasim Sulton and former Tubes drummer Prairie Prince. Newly inducted Rock & Roll Hall of Famers, Blondie will ride shotgun with The New Cars, performing classics from their new Greatest Hits- Sound & Vision album (Capitol/EMI) which includes the new hit “Rapture Riders,” a mash-up of Blondie’s “Rapture” and The Doors’ “Riders on the Storm.” The Los Angeles Times calls it “one of the best mash-ups ever produced.” Other classics on the new CD include “Heart of Glass,” “Call Me,” “The Tide is High” and “Sunday Girl.” ___
May 13 The American Cocktail Awards Honoring the 200th Birthday of the Cocktail The Museum of the American Cocktail and the United States Bartenders' Guild present the first annual American Cocktail Awards ("The Olives"), honoring bartenders and establishments in pre-dinner cocktail and cocktail menu excellence. Visit our New York & Las Vegas Exhibits ___
June 9 - 11 One weekend at Coffee Fest will improve your business and profitability! Over 150 Exhibition booths featuring everything under the sun related to the specialty coffee and tea industries. See the newest products. Talk with factory reps and company executives. (1)(425) 283-5058, ext. 16 Email ___ June 23 - 25 ELVII Radio Listener Appreciation Event Attention Elvis Tribute
Artists! Mardi Gras Hotel and Casino will host a
three day event June 23, 24, 25, 2006. This event has been designated as
the Elvii Radio Listener Appreciation Party. ___
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